ULEH X LUXURY ESCAPES X LAND ROVER DISCOVERY
Objectives
The primary goal of this campaign was to showcase features of the Land Rover Discovery, celebrate 35 years of Discovery, and drive video views and engagement through a captivating three-episode video series showcasing the Land Rover Discovery. The campaign aimed to highlight the vehicle's versatility, luxury, and capability in a stunning setting while aligning with the adventurous spirit of the Land Rover brand.
Concept:
The Online video series followed a narrative journey across iconic Gold Coast locations, illustrating the Land Rover Discovery's ability to handle diverse terrains with ease.
The episodes featured a blend of adventure, lifestyle and storytelling, appealing to both aspirational and practical
car buyers.
Client
Land Rover Discovery
Year
2024
Road Trip Series: Results
The Land Rover Discovery Road Trip series comprised of three mini episodes, all shot on location on the Gold Coast, Brisbane and Stradbroke Island.
Total views: The campaign achieved 71.2K YouTube views across all three episodes and Shorts
Social reach: 229.6K total views for Instagram Reel, Story and TikTok content and 239K Facebook reach
Highlights:
The Gold Coast Hinterland episode received the highest YouTube views and engagement, showcasing the Discovery's appeal to family-oriented audiences.
All YouTube Shorts achieved almost 100% view duration.
Content
Each episode highlighted a different feature of the Land Rover Discovery: luxury interiors, off-road capabilities, and advanced technology.
Talent:
The series featured Natalie Bassingthwaite and her daughter Harper. Nat was the perfect host for this mini-series, as she also hosted Episode 7 of Luxury Escapes: The World's Best Holidays, of which Land Rover Discovery was the sole auto partner.
Distribution: .
The videos were promoted via targeted YouTube ads, organic social media posts, and collaboration with influencers who shared behind-the-scenes content to amplify reach.